About
me
About me
I’m Mathilde SaguinMS,
Art Director
& Brand Designer.
Originally from Burgundy, I began my design studies in Dijon before continuing them in Paris, where I spent 8 years working in advertising agencies, developing both a creative and strategic approach.
Now based in Montreuil, I work from my studio — surrounded by my two assistants, Poté et Pépin — helping brands shape and evolve their image, from branding and art direction to digital deployment.
I create strong and cohesive identities designed to live across every platform, with a particular focus on social media and contemporary digital uses.
Services for you
Areas of
expertise
& design
focus
Creating strong and cohesive brand identities, from logos to communication materials.
Creating cohesive visual worlds for campaigns, photoshoots, brand content, and product launches.
Designing aesthetic and intuitive interfaces for websites, e-shops, and landing pages, crafted to deliver a smooth and effective user experience.
Developing content and visual systems for social media, newsletters, and digital campaigns to strengthen visibility and engagement.
Designing editorial materials (magazines, books, brochures, reports, etc.), with a strong focus on layout and readability.
Designing impactful packaging crafted to highlight the product and strengthen brand identity.
Experience pro
Eight years of agency experience combining creative excellence, strategic thinking, and digital vision.
Side project
Another creative
playground:
textiles
Since 2021, I’ve been exploring my creative universe through Mathoumatou, a personal playground alongside my work as an Art Director.
From my studio, I create illustrations and transform them into textile pieces using tufting techniques. Each rug becomes an extension of my world: playful, colorful, joyful, and filled with animals and spontaneous shapes.
Mathoumatou is a space where I create freely, guided by instinct, texture, and color. A hands-on practice away from screens that allows me to reconnect with materials and continuously nourish my creative vision.