Graille — A new generation canteen

The creation of Graille’s visual identity, a new-generation canteen offering fresh chef-prepared meals distributed through connected devices, was developed as part of the launch of their first physical cafeteria. Designed for schools and student residences without catering solutions,
the project aimed to establish a hybrid positioning between fast food, culinary quality,
and digital innovation.

This project included the design of a logo, the development of a complete visual identity,
and the creation of printed materials for the venue (POS displays, menus, and branded goodies). The entire system was designed to reflect Graille’s brand universe and support its rollout within the space, creating a coherent, visible, and engaging experience.