Whaat the Fact — A Strategic Intelligence 
and Inspiration Platform

The interface design for Whaat the Fact, an internal platform developed for the strategic planning teams at Saatchi & Saatchi was part of the creation of a research tool designed to centralize facts, insights, and societal trends. Conceived as a living database, the platform enables teams to search, explore, and connect information in order to fuel strategic thinking
and campaign development.

This project included the definition of the site’s user experience, the design of the user interface, and the creation of an immersive navigation system based on bubbles and visual connections. The overall experience was designed to encourage intuitive exploration of content and foster new associations of ideas.